It’s no secret, my feelings about the National Pro Fastpitch
league. I have been vocal from the start amongst my teammates, my coaches, our
owners, our front office staff – and the league office itself – about my ideas
and my thoughts on how things are run, what could change and what could be
better. I have had so many enlightening, constructive conversations with higher
ups in the Bandits organization, with the Pride, Scrap Yard, Akron players,
Rebellion players. My rookie year I went to opposing teams’ hotels when they
came to Rosemont to interview them on what they loved, and wanted to change,
about the league. I still have that footage.
It’s also no secret how much I want this league, its
platforms, these teams and these women to succeed, to thrive, to GROW.
But, I’m tired of talking.
I’m tired of players coming to talk to me instead of using
their own voices, their own platforms.
I’m tired of
complaining.
At our championships in 2016 during a four-hour rain delay,
in which the fans in attendance received no information from championship
personnel, I went up to the press box in search of a microphone. I simply
wanted to thank the fans for sitting out the rain, supporting our league and
bringing their families to watch us role models in action. As I was handed a
mic by the play-by-play announcer, I was promptly halted trying to leave the
booth.
“Where are you going with that?” I was asked.
“Down to the field to thank the fans,” I said.
“I’m not sure that’s a good idea…”
I paused, so confused at how that could possibly not be a
good idea, and I’ll never forget these next words, “…I don’t want you to ruffle any feathers.”
RUFFLE ANY FEATHERS?!
I ran out of the booth -- mic in hand -- and went down to
the field before anyone could catch me. I spent 45 seconds on the mic, thanking
the fans, commending their support of us, hoping they would stay just a little
bit longer to watch us play it out until someone (turned out to be us) raised
the trophy.
I received so many compliments from the fans that evening.
“Thank you for speaking to us, for thanking us, for valuing us.”
I’m tired of people not wanting to “ruffle any feathers.”
So here I am, about to do just that. I have
written what I hope are easy, low-cost, actionable items to impact this league.
To turn this ship around. To no longer “survive and advance,” but to grow and
sustain.
This is not a blame session as I have singled out everyone,
including us players. Because it is going to take literally everyone to see
professional softball where we all want it to be.
So here goes, and I only ask one thing in return, if you
agree with even just ONE THING, share it, post about it and then GO DO IT.
But, if you disagree with even just ONE THING – AND THAT IS
WELCOMED – you better share it, post about it and then tell me why and everyone
else what your idea, action or better solution would be. Do not come at me with
pointless words – come at me with actionable items.
For the players:
•Come together.
We all want the same things: growth, sustainability, the
opportunity to make a comfortable living. We can be competitors on the field,
but off the field we need to unite for the betterment of the game and its
future. There are a few of you that have risen to the top, be it a million
dollars or an agent representing you or endorsement deals, etc. The best
leaders rise by lifting others. Help us ALL grow. Information is power and
collectively we do not have enough information.
Action: Share your connections. Share your agentʼs info.
Share your (blank) endorsement/player contracts. We don’t need dollar amounts;
we just need to be informed. Share, share, share.
•Be courageous.
We are all thinking it, trust me, I know. Many of you have
come to me with your thoughts, but who is going to speak up? Who is going to
act on their words? Who is going to organize the players? Who is going to say
enough is enough?
Action: Have group meetings when teams are in town. Discuss
your ideas, discuss your plans and then unite together and take a stand. There
is power in numbers.
•Use your voice.
Many of you decided to speak out when Scrap Yard left the
league a few weeks ago, but where were you all before that happened? It
shouldn’t take a big event to spark some outrage. We’ve been talking behind
closed doors for YEARS! Are you looking for permission to speak up? Granted. Do
you not think you have the credentials to back it up? Do your homework and
research your facts and stick to your strengths.
Action: We might not have a ‘formalʼ voice within the
league, yet, but we sure do have a microphone. Use it. Donʼt worry about saying
the “right” thing or even the “wrong” thing, worry about staying silent and
allowing the madness to continue. You don’t have to have all the answers, but
you can start the conversation.
•Branch out from softball.
Yes, it is what we love. It is what we eat, sleep and
breathe. But in order to grow the way we want we have to find fans we don’t
already have. As often as you give clinics and lessons, get to schools, other
youth leagues, girl scout troops and local communities. Tell someone about the
NPF every time you get on an airplane. There are hundreds of thousands of
little girls who havenʼt even discovered softball yet. Letʼs go find them!
Action: Visit one new school/group a month. Bring plenty of
free (or BOGO) tickets when you visit. Be prepared for excuses (money,
transportation, conflicts) as to why they can’t come to a game or watch online.
See if you can work with your owners and GMs to eliminate as many obstacles as
you can think of prior to going.
•Build your brand and market yourself.
You know your social media followers the best. And while
your following does not define you, you can certainly use it as a marketing
vehicle. Stay true to yourself, but know thousands of eyes are watching you. Be
someone a parent wants their daughter to idolize – and please know that has
nothing to do with your athletic talent. The league canʼt work to sell our
value if we donʼt work to promote our worth.
Action: Find your niche. Find your purpose. Video/promote
yourself (humbly). Build your brand. And never, ever take your platform for
granted.
For the fans:
•Make it a point to get to a game, and when you do, bring a
(new) friend.
Word of mouth is the most proven and effective marketing
tool.
Action: Bring someone who you don’t normally attend with.
And then have them bring a friend, too. Host your office party at a game. Make
friends with the new people sitting in the seats around you… convince them to
come again.
•Put your money where your mouth is.
Everyone has an opinion and you are certainly entitled to
it. It is also hard for the league to have the funds to make improvements if
you are not supporting with your dollars in the first place.
Action: Pay for, and watch, the stream/channel/Facebook
Live/game in person. THEN, send in your comments -- as a paying customer -- on
how to make it better (stream announcers that can pronounce names correctly,
know the game, camera angles, quality, etc.)
•Be a part of the solution.
MANY -- if not all -- of you work in business; i.e. you know
what pieces go in to making a successful one. What ideas do you have for the
league? What helped drive your sales? How did you market your latest product?
What did you invest in? What is your area of expertise that could benefit the
league?
Action: Can you offer one product/service/piece of advice
(an actionable item) to the league/team/players? What is ONE thing you could
contribute to outside of purchasing a ticket or retweeting a post?
•Support the companies that support softball.
It is no secret that sponsorship is lacking in womenʼs
professional athletics. It is also no secret that the typical “chicken and the
egg” case is used: companies need eyeballs and butts in seats to invest and the
league believes it needs investment dollars to be able to provide eyeballs and
butts in seats. You see our problem?
You have to remember that there are many, MANY other avenues
where companies can target large quantities of families, females and athletes
other than the NPF. That’s why it is our job to prove that not just softball,
but women’s professional softball, can bring them something different,
something better, something more. It is not their obligation to support us just
because “they should.” We all know that’s not how business works.
Action: The best thing a fan can do to ensure corporate
buy-in is prove to the companies that their investment is worth it. Be a pair
of eyeballs, be a butt in the seats, be a blip on their sales numbers OR don’t
purchase from companies that do not support softball as a whole. Let your
actions (and your money) speak for itself.
For the general managers/front office staff:
•Tell our stories.
There are little girls who are dreaming of being in our
shoes. Show her what it took. Show her itʼs not perfect. Show her how it can be
done.
Action: Document. Video tape. Photograph. Get fans
behind-the-scenes and tell our real story. Itʼs not all HRs and perfect
games... itʼs the swings AND misses, the loss before the win streak, the
injuries, the pursuit without knowing the outcome. Share the grind AND the
glory. Show her what happens when you don’t give up.
•Continue to build your community footprint.
Our biggest obstacle will continue to be awareness. A day
spent spreading the word is a day well spent.
Action: Get to the schools. Get to the local businesses. Get
to organizations and groups outside of softball. Get to the youth league
opening ceremonies. Give tours of your facility. Give a face to the team.
•If boys can, we can, too.
Independent and minor league teams can be successful in the
middle of nowhere, so we can be, too.
Part of the allure of other sports
teams is the experience, not necessarily just the product on field. There are
so many people who attend sporting events who are not actively engaged in the
game (hello Cubs fans prior to 2014)!
Action: What are you doing between innings? Is your PA
announcer engaging? Are you entertaining the crowd? Are you promoting your role
models and their qualities off the field to the best of your ability, while
they are actively playing on the field and while you have a captive audience?
i.e. trivia, contests, videos, quick highlights, documentaries, volunteer work,
clinics, etc.
For the owners:
First off, thank you. Because without you none of our
opportunities would exist. So,
•Be transparent with us.
Weʼre not naive, we know owners are losing money funding our
teams and salaries. And that is why we are SO GRATEFUL to you. Let us in. Let
us help. You know the majority of us would do anything for you.
Action: Tell us we donʼt need eight uniform combinations.
Tell us how much money we save when we drive 12 hours instead of fly. Then,
tell us how we can help you break even. What revenue streams/expenses are you
concerned with the most. How can we help? Where can we cut back?
•Put the game first, always.
Professional softball does not make money, yet, so our
motives should not be based on money. Now, I understand money will always be a
factor and a concern, but we’ve already tried to “make it” doing our own things
and where has that got us as a group? I sure hope that one day the NPF is as
profitable and successful as the MLB, but we are never going to get to that
point as a fragmented and divided front.
Action: Constructive criticism is vital to success, but so
is compromise. What battles are you fighting that aren’t worth the time,
resource or effort? What battles are time-consuming, resource-draining and full
of effort that could be game changing, but you are not fighting?
•Tap into your connections outside of the sport.
Can you whole-heartedly say you’ve asked anyone and everyone
you know who has money, influence or power to help grow women’s professional
softball? For those you have asked, has anything changed (hopefully, a lot)
since the last time you asked them?
Action: Ask again.
For the league:
•It takes money to make money.
What resources are we truly investing in? And when moved
forward, are we executing them to the best of our ability?
Action: Conduct a self-audit of your public offerings. Any
facet of the league that touches the audience, the viewers, the followers, the
corporations… is it consistently done to a high standard? Is it an example of
putting our best foot forward? Does it truly represent the young women playing
their hearts out and their worth?
•Whatʼs our vision?
Is it public? Is it shared everyone? Is it understood
amongst all owners? We all have dreams, but whatʼs our reality? Whatʼs
attainable? “Survive and advance” is already taken by March Madness... we need
to embody something different. Do we have a long-term business plan? A
marketing plan? A media plan? A growth plan? 5 years? 10 years?
Action: Can we see them? Did you consult any of the players
about it? Teams? Owners? Investors? Has it changed in 10 years?
•You’re not in this alone. Let us help.
Who have we contacted outside of the softball world? Whoʼs
been there before? How many outside people have we truly let in to our world? I
donʼt have to tell you that there are so many people that want to see womenʼs
professional softball succeed... so why are we not letting them help? Heck,
some might even have great ideas!
Action: Invest in great people, first. People of different
backgrounds, different experiences (maybe not all in softball) and of different
success stories (someone who has been there, changed that) are great starting
places. Do we have an advisory panel? A group of outside voices? An objective
board who just wants to see women’s professional softball thrive and can weed
out ulterior motives?
And, where’s the platform to help you see this vision through?
I was once on a Player’s Council call that consisted of the league speaking for
50 minutes and the players asking questions for five. Where’s our open forum?
Communities, school boards, youth leagues and a whole lot of other
organizations have open meetings, brainstorming sessions and the like. Even
major companies have focus groups with little kids. Let’s gather information,
data, feedback and THEN work to weed out whatʼs irrelevant, what’s venting,
what’s not constructive, etc. We canʼt grow if only two or three people are
running a league. It takes a village and we’ve been knocking for years. Let us
in.
•Embrace constructive criticism and be transparent.
If weʼre all in this together, and weʼre all here for the
same reason, and we all want the same thing, why are there so many unknowns?
Why does everyone have the same questions? Why do we keep making the same
mistakes?
Action: Keep us informed. Tell us WHY idea “x” canʼt
work/hasnʼt worked... the good ones will keep brainstorming, keep challenging,
keep pushing. It doesnʼt matter who the idea comes from, what matters is that
the NPF is around in 2030, that 9-year-old Susie can make a living wearing an
NPF jersey in 2030 and that our owners are past breaking even in 2030.
•#ItsTime to stop pointing the finger.
There is still so much left within our control that we can
clean up before we continue publicly bashing major corporations for not
supporting us. Also, there’s corporations that WANT to be a part of the league
but are not ready to meet you at your current threshold.
Action: See all of the above and then, create tiers of
sponsorships. Get rid of your minimum threshold. We need everyone and we are
not in a position to price people out. Just because major corporations have
millions (or billions) in marketing budgets – and just because we know we are
worth that much -- does not mean that they have millions of dollars for women’s
professional softball. And quite frankly, we haven’t proved what we think we’re
worth yet from an ROI standpoint. We are not in the driver’s seat in this
scenario. Work with them to find a middle ground.
And lastly, for the companies:
•Be transparent, too.
What metrics and qualifications do you need from us to get
your buy in? What conversations are you having with your executives that are
preventing them from pulling the trigger?
Action: Be straight with us. Tell us why the answer is no,
but tell us exactly what we need to do to fix it. After all, we are athletes
and we ATTACK weaknesses. It’s not your job to sponsor us because “you should,”
it’s our job to prove to you that’s it’s a worthy investment. Make sure you are
crystal clear in what a “worthy investment” looks like to your company. Leave
no grey area in your communication so that we can adjust our course of action.
•Start small.
Okay, so you don’t want (or can’t convince your boss) to go
all in. Can we start with small building blocks?
Action: Buy an outfield banner. Support your local team for
one night of promotions. Host your company outing at a Bandits game in the left
field party deck. Donate a pair of season tickets to the local girl scout
troop. There are ways that you can support our game and our players without
committing to a league sponsorship. Then, while you’re at it, tell one of your
sponsors to do the same ;)
•Have the conversations.
So you see the value in women’s professional softball and
the athletes that you know and love, but your boss and your executives don’t
buy in, yet. Please don’t give up. Please don’t let our sport slip through
their minds. We just need more time. More time to prove our worth in numbers.
More time to get better at what we need to.
Please don’t give up on us yet.
Buy in because you believe in the power of sport.
Buy in because you believe in molding strong women.
Buy in because you believe little girls should have role
models that look like them.
Buy in because you believe in equal opportunity.
Buy in because we will not quit.
And we will not allow you to do the same, either.